Comprehensive information management to measurably improve customer communication
Data Management Case Study
Project
This well established company, operating in numerous global markets, required large-scale data cleansing of prospect and customer data to produce a single, true customer view.
Solution
Through the use of detailed processes and experience in executing similar projects we were able to merge two disparate databases to create one database holding a complete single view of each customer or prospect.
Our in-depth understanding of the data suppression market allowed us to select the best quality data sources in order to cleanse and suppress the new database against over 15 sources.
This has resulted in the client having clear visibility of their customers and prospects product ownership history, allowing them to determine how best to communicate with their market.
CRM Merge: c.170,000 prospect records merged with c.200,000 customer records to create single customer view database in excess of 340,000 records (following cleansing) Suppression files: c.15 sources
"The team are excellent - they are not afraid of hard work, or of advising what will and won't work!"
What next?
Get in touch today to find out how we can give you high quality, qualified data, to help drive your objectives.