Case Studies

Black Horse

Black Horse is the point of sale motor finance arm of the Lloyds Banking Group. Through a network of dealers they provide finance to enable consumers to purchase a range of items such as cars, caravans, motorcycles.

Black Horse has recently undertaken a major investment in reorganisation and restructuring their product and marketing businesses. The driver for this was to develop better engagement and to provide a more dynamic service to their dealers and ultimately to customers.

Suzuki

Suzuki GB PLC is the UK importer of Suzuki motorcycles and cars. As part of their promotional efforts in the UK they attend a large number of 'lifestyle' events, shows and exhibitions. As a result of the challenges faced because of the economic downturn, the management decided that they needed to improve the quality and quantity of sales leads at these events.

UBM Built Environment

United Business Media is one of the largest media, publishing and event businesses in the world. The group has over 17 business units operating in over 40 countries in the world providing global live media and B2B communications, marketing and data services. As part of an overall review of the company's business a "Sales Excellence" programme was set up as a result of a Board initiative. This programme is aimed at raising standards and performance across the company's sales and project teams, looking at the processes being followed and revenues generated.

As part of this programme it was decided to gather the views of approximately 1,400 clients across a variety of business units. Thus a customer perception survey was agreed with the purpose of understanding what clients thought about their interaction with UBM Built Environment prior to and during project delivery.