When a company has many channels through which customer data is passed there is a major problem with combining all these into one useable and integrated system. For instance a company may take down customer data manually over the phone, they may receive it in the post or via email, they may get leads from an exhibition or other event. All these channels will have different requirements for data which may or may not be compatible with each other. This often gives rise to each section or business unit maintaining their own databases in a variety of different formats.
In these difficult economic times qualified sales leads are vital for any business to survive and thrive. Many companies spend large amounts of money attending exhibitions and other events with the express intention of gathering leads. The planning for and execution of the event is carried out meticulously and considerable effort and expenditure goes into it. And this is repeated many times during the year for all the company’s events either in the UK or overseas.
Gather, implemented on iPads, is web based client data gathering software that not only captures and validates data at source but can transfer the data to a CRM or other back office system. This is carried out in real time where it is made available to complete fulfilment, provide input to reports or transfer the lead to the client’s worldwide dealer network.
The Motorcycle Live show is one of the largest exhibitions entirely devoted to all things Motor Cycle. The show is held at the NEC in Birmingham every year in November and attended by trade and the public alike. In addition to the manufacturers stands showing the latest in two wheel transport, there are live action arenas where stars of Motor Bike racing come to show their talent.
Fresh Montgomery is a market leading exhibition organiser in the food, drink and hospitality sectors. The company organises a range of exhibitions and fairs in the UK and Australia ranging from Hotelympia, the UK’s largest exhibition for foodservice and hospitality, to the Speciality Food and Drink Fair held in Sydney.
With the increase in demand for our products and services overseas we have decided to expand our operations in order to meet the requirements of our existing and future clients.
One of our staff members, Amii Lanham recently featured in The Marketer, the monthly publication from the Chartered Institute of Marketing. Amii who has been with the company for over 6 years works with our clients to help manage their CRM systems and other data gathering requirements.
A new, free white paper has just been published by MSP. Return on Investment is a measure used to understand the effectiveness of any investment in making a profit. In the event market ROI is more difficult to understand and to accurately measure. Benefits include improved data capture, better and increased sales and more profit . These are some of the many factors involved in improving ROI which are discussed in this white paper. For your free copy send your contact details to us and you will receive the white paper by return.
MSP, one of the UK’s leading customer insight and software development companies announces a new contract with MCI Exhibitions Ltd, organisers of Motorcycle Live, to develop a fully interactive web-based solution to manage their extensive database. This new application will allow easy management and analysis of their database contacts for promoting Motorcycle Live, the UK’s biggest motorcycling event.
MSP, the customer insight company, has announced the expansion and strengthening of its management team. In the last eighteen months the company has developed new web based products to engage with existing and new markets. Due to the success of this strategy two new appointments have been made to strengthen the management team to meet the challenges of the future.
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- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
MSP Awarded Contract by Luxury Car Maker
What do iPads and The Concours d’Elegance Have In Common?
MSP Transforms Lead Management with Realistic Uses for Market Research Data Collection
‘Gather’ Speeds Up and Improves Data Capture at Exhibitions
Exhibitors Use MSP Customer Insight Products at Motorbike Show