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18/08/2011

‘Gather’ Speeds Up and Improves Data Capture at Exhibitions

‘Gather’ is the new data capture product available from the respected customer insight agency, MSP. MSP have been supplying their clients with research and data management services for 39 years. Gather helps the client capture quality customer data to improve sales and marketing performance. Gather can run on most platforms from hand held PDAs through devices like iPads to free standing kiosks. Client content and branding can be integrated into Gather making for an enhanced customer experience.

“In the past this type of activity would have been carried out using a paper based system or an expensive and difficult to deploy bespoke software system. Gather eliminates the problems associated with both these approaches” said Andrew Spalding CEO of MSP. He continued “However now we can provide clients with a quick set up saving time and money as well as ensuring that the output data has been verified at source. All of which allows the client to use the data instantly.”

Gather can be used in a variety of situations especially exhibitions and shows. At a recent event three major blue chip companies used ‘Gather’ to collect data from visitors to the stand in real time. Fulfilment of the consumers’ requests was thus expedited exceeding their expectations.

• Posted by: MSP
• In: Gather
• Tags: customer insight, data capture, exhibitions, Gather, iPads, quality customer data, research