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18/08/2011
MSP Transforms Lead Management with Realistic Uses for Market Research Data Collection
As the final touches were being put into place for the August 17 – 22nd Concours d’Elegance, the top ranking car collector show in the world, final touches were also put on the software that would be used by one luxury car maker to effortlessly capture key information about attendees.
Known for their customizable software solutions, data management guru, MSP, has once again waved their magic coder and configured an application that will help exhibitors collect relevant information from prospective buyers and shepherd leads through their customized Salesforce.com system. “As we all know, the key to successfully closing a client is providing a salesperson with the appropriate background information so that they can seamlessly and quickly pick up the conversation from the initial contact” comments Andrew Spalding, CEO of MSP.
In today’s high tech communications environment, there is no excuse for weak data integrity or delayed response. “It is incumbent upon marketing departments to leverage technology and capture what they need for forecasting and trending purposes, but also to pass that information along so that the sales process moves quickly” he continues.
Clients can use MSP software on any number of collection “devices” from handheld PDAs to the iPad. Whether collecting data at an auto show, health care exhibit, or meeting with prospects in the field, the software captures what has been determined as relevant and makes it available to be instantly evaluated by any number of analytical tools and reports. The integration with the Salesforce.com CRM system makes a great system better.
Gathering information, Discovering trends, and Converting leads into sales has earned MSP the reputation as a trusted data management ally for some of the most prestigious firms in the automotive, financial services, and other business sectors.
- Posted by: MSP
- In: Market Research
- Tags: Concours d'Elegance, customer insight, data management, Pebble Beach, salesforce.com, software solutions