Latest News
26/09/2011
Real time data capture and data management solution
We have recently undertaken a very successful customer data capture event for Rolls-Royce Motor Cars at the prestigious Pebble Beach Concours d’Elegance in California.
Rolls-Royce partnered with us to help them capture customer data in real-time using our Gather application on ipads in real-time. This had the following key benefits:
- It allowed the Rolls-Royce staff to focus upon their customers rather than technology
- It provided an equally elegant and high quality customer engagement solution fitting to the Rolls-Royce brand
- The Gather application seamlessly interwove the Rolls-Royce content into a customer requirements gathering exercise
- The information was gathered and stored in real-time allowing instant and up to date analysis of the content gathered.
Instant feedback through real-time engagement
The real power of Gather is in its total flexibility in being able to capture whatever the client wants at a customer facing event and then to have the ability to instantly quantify and analyse that data.
The data can be dynamically integrated into the customer’s CRM system to be analysed on-site throughout the event or relayed to an off-site location. This has the obvious benefits of being able to tailor the offering and the staffing levels at the event in real-time to maximise the customer engagement opportunities for the presenting company.
If you are interested in a cost-effective real-time data capture and management solution then please get in touch with Hugo Spalding now.
- Posted by: MSP
- In: Gather
- Tags: data management solution, Real time data capture