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28/09/2011

Real time lead generation

It is a proven notion that conversion rates from prospects to customers are much higher when the time from initial contact to follow up action is minimised. This relies upon a number of basic but essential factors:

1. Accurate data capture at initial prospect contact
2. Seamless integration with an effective contact management system or CRM
3. That data being passed quickly and reliably to the right person to follow up

Proven benefits through real-time engagement
A typical situation is at an event where a stand is staffed by a sales team who are keen to engage with prospects visiting their stand. Often, data is captured in a haphazard way with little thought into the management and subsequent actions on that data. More often than not, data is captured locally and stored locally, whether this is on paper, or on a laptop.

Wasted opportunity

Customer using Gather for real time data capture

This is a waste of all of the effort, time and expense that has been put into the event itself. Typically a company will put a lot of thought into their presentation, how their brand comes across, who staffs the stand and even what they wear. And then, they fall at the most important hurdle of all; the point of capturing the prospect’s interests and needs and turning that into a hot lead.

This is where the power of MSP’s technology comes into play. By taking the technology away from the IT people and placing it into the hands of the sales team, it makes the sales job much easier. MSP provides technology in the form of Gather through touch screen devices, mobile technology and ipads to seamlessly capture data and integrate it into management systems in real-time which can disperse the leads to the most appropriate person to deal with.

The real power of their Gather software is in its total flexibility to be tailored to the needs of the sales team in capturing customer data in face to face situations in a seamless and non-threatening way. There is no barrier to entry and the data is captured and sent to the sales team’s contact management system in real time. If for any reason there is not a support system available to the sales team, then MSP can provide a real-time analysis and lead delivery system to maximise follow up opportunities.

If you are interested in a real-time lead generation solution then please get in touch with Hugo Spalding now.

• Posted by: MSP
• In: Gather
• Tags: customer data, data management solution, Real time data capture