Latest News

12/10/2011

Customer insight – the secret of maximising sales

Customer insight is the process of understanding what your customers and prospects want and how your products and services are meeting their needs. In essence customer insight research and analysis is an essential part of the market research mix.

However, even seasoned marketers often struggle to really understand what their customers want and analyse their needs.

This is where MSP come into their own. MSP are one of the leading companies who truly understand how to engage with customers from all sectors and maximise the returns for their clients. Now being managed by the second generation, this family business has grown from specialist market research services in the motorcycle and automotive sectors over 40 years ago to providing its expertise to all sectors.

MSP has unique products which integrate with client marketing materials whilst capturing real and insightful data on their customers’ and prospects’ needs. This data can then be instantly conveyed to a client’s own internal CRM or contact management system or MSP can provide bespoke reports and data dissemination themselves.

Using the latest technology to understand customers

MSP have three principle technologies to help companies maximise understanding of their customers’ needs:

• Gather – is a data capture tool used on a range of platforms to effortlessly capture consumer data through intuitive interfaces. It uniquely incorporates core marketing material to clients and allows data to be seamlessly collected to capture prospect data in real-time face-to-face with prospects
• Discover –is a customer experience tool to support the face-to-face experience and provides an on line survey tool with real-time reporting.
• Combine – is arguably the most important tool in the armoury as this provides the intelligence behind the data. Combine  integrates sales leads and customer data into your back office CRM systems in real-time

If you are a brand manager, marketer or customer insight specialist and want to understand your customers better to make more sales conversions then you need to speak to MSP’s Hugo Spalding now.

• Posted by: MSP
• In: Customer Insight
• Tags: customer experience, customer insight, Customer insight analysis, Customer insight research, event data capture