Latest News
21/11/2011
MSP On Track With ‘Motorcycle Live’ contract award
MSP, one of the UK’s leading customer insight and software development companies announces a new contract with MCI Exhibitions Ltd, organisers of Motorcycle Live, to develop a fully interactive web-based solution to manage their extensive database. This new application will allow easy management and analysis of their database contacts for promoting Motorcycle Live, the UK’s biggest motorcycling event.
MSP’s web-based technology will give MCI Exhibitions complete access, control and management of their customer data. This enables MCI Exhibitions the capability to create targeted marketing and communication campaigns, measure their effectiveness and maintain accurate customer data records. The result will be greater control and flexibility over how and when they communicate and will empower them to interact more effectively before, during and after the shows.
Hugo Spalding, Managing Director of MSP, said “MSP has worked in the automotive and motorcycle market segments since 1971. Today our business extends to an international level with clients including Suzuki, Kawasaki, KTM, Triumph, and Rolls-Royce Motor Cars. We have built a reputation in the industry for providing cost-effective and high-quality solutions that deliver immediate and impactful benefits to our clients. We are delighted to be working with the MCI Exhibitions”
Finlay McAllan, Managing Director of MCI Exhibitions, said “Our database is key to our communications and we needed to significantly improve our ability to manage our data effectively. MSP’s software will allow us to manage and modify critical information exactly the way we want to, any time we need to over the Internet.”
To find out how MSP’s customer insight and database solutions can help your business please contact Hugo Spalding now for an informal discussion.
- Posted by: MSP
- In: Customer Insight
- Tags: communications, customer databases, customer insight, MCI Exhibitions, Motor Cycle Live