Event Industry contract awarded to MSP
Fresh Montgomery is a market leading exhibition organiser in the food, drink and hospitality sectors. The company organises a range of exhibitions and fairs in the UK and Australia ranging from Hotelympia, the UK’s largest exhibition for foodservice and hospitality, to the Speciality Food and Drink Fair held in Sydney.
The company recently awarded MSP a contract to deliver a Priority Visitor Programme for the Hotelympia event. This involves a range of services and products supplied by MSP including an emailing and telemarketing campaign as well as the use of its Gather data capture product and Discover on line survey software for surveys both at the show and post show. The views and comments from these Priority Visitors on the show would be elicited to provide real customer insight.
Fresh, which is owned by Montgomery, is a multi-award winning business which was recently awarded ‘Organiser Team of the Year’ at the AEO Excellence Awards in 2011.
To find out how MSP’s customer insight and data capture solutions can help your business please contact Hugo Spalding now for an informal discussion.
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