Latest News
15/12/2011
Gather deployed by a number of users at Motorcycle Live
The Motorcycle Live show is one of the largest exhibitions entirely devoted to all things Motor Cycle. The show is held at the NEC in Birmingham every year in November and attended by trade and the public alike. In addition to the manufacturers stands showing the latest in two wheel transport, there are live action arenas where stars of Motor Bike racing come to show their talent.
Many of the manufacturers use this event as one of the prime selling opportunities and try to engage with existing customers and prospects alike. But due to the numbers of potential buyers attending this can sometimes be a challenge. This is why some of the major manufacturers including KTM have turned to MSP to provide a solution. All of them have chosen to use Gather, the web based data capture tool that is fast becoming best practice in this sector.
Not only can Gather be deployed on a number of platforms including iPads but it will also validate the data at source and in real time transfer the data to the clients CRM or other back office system to allow speedy fulfilment or reporting. Moreover the software is so flexible that it can be integrated into a sales presentation to allow the seamless capture of client data, option choices and even buying criteria. Many users report a better customer engagement and increase in numbers and quality of data.
Ross Walker, Marketing Co-ordinator of KTM (UK) said “Although we’ve never used digital lead capture devices at any events in the past, I can honestly say that the iPad device and Gather programme were so simple, intuitive and professional, that I cannot see KTM UK attending any future shows and events without them. Staff found them very easy to use. Technically they fulfilled every requirement and I’m sure it gave a very impressive appearance to visitors to our stand. The overview system enabled an instant review of lead gathering progress and the final report was formatted in a way that made it very easy to both contact the enquirer and forward to our dealer network”
Gather has become so versatile that not only are the Motor Cycle manufacturers using Gather but so also are the organisers of the show itself, MCI Exhibitions!
For further information please contact Hugo Spalding.
- Posted by: MSP
- In: Gather
- Tags: CRM, data capture, Gather, iPads, Motor Cycle Live, web based software