For clients to maximise the use of this valuable resource it is necessary to  centralise all the data  so that information and intelligence about all aspects of a customer or prospect is available in one place. One way to resolve this problem is to use a data gathering system such as MSP’s Gather. This system facilitates the  collection and validation of customer data notwithstanding the channel it comes from . It can be used by telesales for input  via their desktop terminals as well as exhibition stand attendants using devices such as iPads or laptops.

The question then is to get this data into a form suitable to direct input into the clients CRM system. By using MSP’s turnkey data transfer solution, Combine, in conjunction with Gather, the data is formatted and electronically entered into the clients CRM system automatically in real time. So from obtaining the prospects details to being able to follow up, fulfil the request or to generate reports takes just seconds. And there are no errors caused by re inputting data manually.

One recent application of this system was for Rolls-Royce Motor Cars Ltd. For their recent events in Pebble Beach and Frankfurt, they used iPads with Gather to acquire the prospect data. These leads were then passed through Combine into their implementation of Salesforce.com where it was integrated into their database.

To find out how MSP’s client data gathering and customer insight solutions can help your business please contact Hugo Spalding now for an informal discussion.

The outcome of all this effort are the leads that are generated at the event.  However what is not so carefully planned is how to manage the leads once they have been so expensively acquired.  It  has been known that the box of paper  leads so carefully acquired has been left behind on the stand when everyone has gone home after the show. Other better organised companies will send the leads off to the data houses for processing into some standard file format for inputting to a sales automation program or spreadsheet and then  this is sent off to the fulfilment department for further processing. This can take 2,3 or even 4 weeks to complete.

Meanwhile the potential customer has forgotten all about your offering and has in all probability purchased from a competitor. There are many studies available which show the correlation between speed of response or enquiry fulfilment and time to purchase. In basic terms the quicker  you respond to a lead or enquiry the more chance you have of converting a prospect into a customer.

MSP’s Gather web based  data capture software has been designed to shorten the time between lead capture and fulfilment as much as possible. The software is configured for each clients’ needs and as customer data is captured it is verified and passed in real time to the company’s back office system or CRM. From here it is immediately available to sales and marketing channels for fulfilment and follow up. This cuts down the potential four week delay to a matter of seconds.

Speed of follow up is not the only benefit of the system. Quality of data is substantially improved as all data is verified at source and by implementing the software on devices such as iPads capturing customer data is quicker and gives the customer a better user experience.

To find out how MSP’s client data gathering and customer insight solutions can help your business please contact Hugo Spalding now for an informal discussion.

Gather, implemented on iPads, is web based client data gathering software that not only captures and validates data at source but can transfer the data to a CRM or other back office system. This is carried out in real time where it is made available to complete fulfilment, provide input to reports or transfer the lead to the client’s worldwide dealer network.

Hugo Spalding Managing Director of MSP said, “Data capture is the vital first step in helping our clients acquire new customers. We are pleased that Bentley Motors has chosen to use Gather for this purpose and have no doubt that like other automotive clients they will quickly obtain added value from this solution.”

To find out how MSP’s client data gathering and customer insight solutions can help your business please contact Hugo Spalding now for an informal discussion.

The Motorcycle Live show is one of the largest exhibitions entirely devoted to all things Motor Cycle. The show is held at the NEC in Birmingham every year in November and attended by trade and the public alike. In addition to the manufacturers stands showing the latest in two wheel transport, there are live action arenas where stars of Motor Bike racing come to show their talent.

Many of the manufacturers use this event as one of the prime selling opportunities and try to engage with existing customers and prospects alike. But due to the numbers of potential buyers attending this can sometimes be a challenge. This is why some of the major manufacturers including KTM have turned to MSP to provide a solution. All of them have chosen to use Gather, the web based data capture tool that is fast becoming best practice in this sector.

Not only can Gather be deployed on a number of platforms including iPads but it will also validate the data at source and in real time transfer the data to the clients CRM or other back office system to allow speedy fulfilment or reporting.  Moreover the software is so flexible that it can be integrated into a sales presentation to allow the seamless capture of client data, option choices and even buying criteria. Many users report a better customer engagement and increase in numbers and quality of data.

Ross Walker, Marketing Co-ordinator of KTM (UK) said “Although we’ve never used  digital lead capture devices at any events in the past, I can honestly say that the iPad device and Gather programme were so simple, intuitive and professional, that I cannot see KTM UK attending any future shows and events without them. Staff found them very easy to use. Technically they fulfilled every requirement and I’m sure it gave a very impressive appearance to visitors to our stand. The overview system enabled an instant review of lead gathering progress and the final report was formatted in a way that made it very easy to both contact the enquirer and forward to our dealer network”

Gather has become so versatile that not only are the Motor Cycle manufacturers using Gather but so also are the organisers of the show itself, MCI Exhibitions!

For further information please contact Hugo Spalding.

The company recently awarded MSP a contract to deliver a Priority Visitor Programme for the Hotelympia event. This involves a range of services and products supplied by MSP including an emailing and telemarketing campaign as well as the use of its Gather data capture product and Discover on line survey software for surveys both at the show and post show. The views and comments from these Priority Visitors on the show would be elicited to provide real customer insight.

Fresh, which is owned by Montgomery, is a multi-award winning business which was recently awarded ‘Organiser Team of the Year’ at the AEO Excellence Awards in 2011.

To find out how MSP’s customer insight and data capture solutions can help your business please contact Hugo Spalding now for an informal discussion.

From January 2012 Andrew Spalding, CEO, will launch our first overseas operation in Melbourne, Australia.  This new operation ensures MSP secures an important foothold in the APAC (Australasia and Pacific) region from which MSP will be able to meet the service requirements of our international clients.

John Woollaston, Sales & Marketing Director, will assume responsibility for the UK business sales and marketing activities, with Hugo Spalding retaining overall management responsibility for both businesses.

For further information please contact Hugo Spalding.

Amii Lanham: My Day

One of our staff members, Amii Lanham recently featured in The Marketer, the monthly publication from the Chartered Institute of Marketing. Amii who has been with the company for over 6 years works with our clients to help manage their CRM systems and other data gathering requirements.

The article is entitled My Day and highlights the varied and challenging work that Amii gets through in a day. Recently, as she highlights in the article, Amii was involved in working with a client, a luxury car manufacturer, to successfully implement a customer data capture project based on our web based software product, Gather, implemented on iPads.

Showing her never ending versatility, Amii also filmed, produced and edited a video of her day which The Marketer  added to its YouTube Channel. You can see the outcome here Amii Lanham: My Day.

MSP’s web-based technology will give MCI Exhibitions complete access, control and management of their customer data. This enables MCI Exhibitions the capability to create targeted marketing and communication campaigns, measure their effectiveness and maintain accurate customer data records.  The result will be greater control and flexibility over how and when they communicate  and will empower them to interact more effectively before, during and after the shows.

Hugo Spalding, Managing Director of MSP, said “MSP has worked in the automotive and motorcycle market segments since 1971.  Today our business extends to an international level with clients including Suzuki, Kawasaki, KTM, Triumph, and Rolls-Royce Motor Cars.  We have built a reputation in the industry for providing cost-effective and high-quality solutions that deliver immediate and impactful benefits to our clients.  We are delighted to be working with the MCI Exhibitions”

Finlay McAllan, Managing Director of MCI Exhibitions, said “Our database is key to our communications and we needed to significantly improve our ability to manage our data effectively. MSP’s software will allow us to manage and modify critical information exactly the way we want to, any time we need to over the Internet.”

To find out how MSP’s customer insight and database solutions can help your business please contact Hugo Spalding now for an informal discussion.

Peter Johns has been appointed to the role of Chairman. Peter has worked with the board for a number of years and is a very experienced businessman with international experience at the highest level.

To assist with the expansion of the sales and marketing activity John Woollaston, a very experienced and senior sales & marketing professional, will join MSP on 9^th January 2012 as Sales & Marketing Director.

The skills and expertise brought to the business as a result will enable MSP to continue providing innovative technology and customer insight solutions to match our clients growing expectations.

For further information please contact Hugo Spalding